Thesis Abstract

Thesis Overview

<p> </p><p><b>INTRODUCTION</b></p><p><b>BACKGROUND OF THE STUDY</b></p><p>Poultry<br>refers to all domesticated birds kept for meat and eggs production. Eggs and<br>poultry meat are produced primarily for food consumption. Eggs are also used in<br>various food industries like the manufacturing of confectionary (i.e. sweet<br>chocolate cakes etc.). They are also used for the manufacturing of cosmetics of<br>infection diseases while the feathers may be used for making pillows and<br>mattresses. Some species of poultry are suitable for genetic nutritional and<br>physiological studies because of their relatively low cost of maintenance,<br>proliferation (a rapid growth or increase in numbers) and short generation<br>intervals. In the earlier time, the keeping of poultry were not being<br>considered as a major occupation; that is birds were kept to obtain some money<br>and in most cases for pleasure and pastime cock fighting. In some areas or<br>communities, fowls are still used in the past as a means of knowing what times<br>of day, most especially the cock (i.e. male fowl).</p><p>Poultry<br>farming started those days when our local farmers used the old and extensive<br>method in keeping fowls, goats, sheep, pig and other related domestic animals<br>proved that the poultry section was a profitable venture too. Gradually,<br>poultry keeping developed into a commercial enterprise involving thousands of<br>birds, large poultry units, replace small ones while more efficient strains of<br>birds, balanced feeds, intensive housing and better poultry equipment come into<br>use. All these industrialized system of keeping poultry birds in a recent<br>development in Edo state as in most humid tropical countries. The effect of<br>some environmental factors like the industries are less capitalized, consists<br>of smaller units and depend more on manual labour. These lead to less<br>production of the birds or the birds perform at a lower level. Due to this<br>account, the cost of poultry production is higher. All these factors contribute<br>to the lower consumption of poultry production in the tropical areas like Edo<br>state. For example, the recent estimate of eggs consumption in Nigeria was far<br>low when compared with the European countries and the United States. Moreover,<br>the industries in the tropical areas are not as diversified as in the<br>temperate. In the tropics, the emphasis is on egg production and only one<br>species of poultry (the domestic fowl) is used. Whereas economic and<br>nutritional benefits can be derived from keeping other species, for example<br>some strains of ducks are fast growing, resistance to many diseases of the<br>domestic fowl and can produce as many as 300 eggs per annum. These can be used<br>to increase the consumption of poultry products in the tropics.</p><p>However,<br>throughout the world, the domestic birds are unique for its popularity in<br>producing both poultry meat and eggs while the other species are kept primarily<br>for meat. In order for poultry birds to produce efficiently, there is need to<br>raise them under a conducive environment. We have various ways of rearing birds<br>like the industrialized system of rearing birds.</p><p><b>STATEMENT OF PROBLEMS</b></p><p>Poultry,<br>which is of economic importance to the entire members of the society because it<br>provides meat and eggs for consumption. The bones are being used as bone meals<br>to farm animals. It is therefore important that these products get to the final<br>consumer at the place and time they are needed. This is only possible when the<br>marketing system is efficient. This study is therefore concerned with the<br>appraisal of the problems of marketing poultry products in Orhionmwon Local<br>Government Area.</p><p><b>OBJECTIVE OF THE STUDY</b></p><p>The<br>study is designed to achieve the following objectives:</p><p>1. To<br>identify the type of poultry products sold in Orhionmwon Local Government area.</p><p><b>2. </b>To<br>identify the problems affecting the marketing of poultry products.</p><p><b>3. </b>To<br>find out how best the problems of marketing poultry products can be solved.</p><p><b>4. </b>To<br>make recommendations based on finding of<br>the study.</p><p><b>RESEARCH QUESTION</b></p><p>To assist in carrying out appraisal into<br>the problems of marketing poultry products in Orhionmwon Local Government area,<br>some research questions will be useful and these include:</p><p>i) &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <br>How does extension system of rearing<br>poultry affects its product?</p><p>ii) &nbsp; &nbsp; &nbsp; &nbsp; <br>What is the importance of transportation in<br>the marketing of poultry products?</p><p>iii) &nbsp; &nbsp; &nbsp; <br>Which part of poultry products do you sell<br>most daily?</p><p>iv) &nbsp; &nbsp; &nbsp; <br>Why are poultry products difficult in<br>market?</p><p>v) &nbsp; &nbsp; &nbsp; &nbsp; <br>What way so you think will help in the<br>marketing of poultry products?</p><p><b>SIGNIFICANCE OF STUDY</b></p><p>The need for appraisal of this type is to<br>know the problems facing the marketing of poultry products in Orhionmwon Local<br>Government area in Edo state. it is assumed that at the end farmers and the<br>consumers within the territory in which the appraisal was carried out will<br>benefit from the findings of the study. During the appraisal, some farmers were<br>questioned and they responded actively and also ask various question s, which<br>help them to rear their livestock very well. Therefore, this study will help<br>the farmer within Orhionmwon local government area to known the various system<br>of rearing birds in other to keep them away from infection diseases. It will<br>also help them to known the best the best marketing channel to sell their<br>products. Also this study will help the consumers in that same area to known<br>the most hygienic place to purchase their meat and other domestic products<br>from.</p><p><b>SCOPE OF STUDY</b></p><p>In this scope, poultry products in Orhionmwon<br>local government area will be carefully examined. This study will pay<br>particular attention to factors affecting the marketing of poultry products in Orhionmwon.<br>It will also appraise some selected types of poultry products and causes of<br>their low marketing and make recommendation that will enhance more distribution<br>in Orhionmwon local government area.</p><p><b>LIMITATION OF THE STUDY</b></p><p>During the study at the different stages of<br>collecting information from the poultry farmers in Orhionmwon, several problems<br>were encountered by the researcher prominent amongst them is the poultry farmer<br>due to the suspension of two research intention to publicize their farm.<br>Transportation was also a problem because the appraisal was carried out during<br>the time of fuel scarcity, which then leads to high cost of transportation.</p><p><b>DEFINITION OF TERMS</b></p><p><b>Production</b>:<br>The processes and methods employed to transform tangible input into goods.</p><p><b>Marketing</b>:<br>The action or business of promoting and selling products.</p><p><b>Prospect</b>:<br>The like hood of success.</p><p><b>Problem</b>:<br>A matter or situation regarded as unwelcome or harmful and needing to be death<br>with and overcome.</p> <br><p></p>