1. Introduction
  1.1 Background
  1.2 Research Objectives
  1.3 Research Questions
  1.4 Significance of the Study

2. Literature Review
  2.1 Social Media Marketing and its Importance in Consumer Behavior
  2.2 Theoretical Frameworks and Models in Social Media Marketing
  2.3 Factors Influencing Consumer Behavior on Social Media

3. Research Methodology
  3.1 Research Design
  3.2 Data Collection Methods
  3.3 Sample Selection
  3.4 Data Analysis Techniques

4. Findings
  4.1 Impact of Social Media Marketing on Consumer Attitudes and Perceptions
  4.2 Influence of Social Media Marketing on Purchase Intentions
  4.3 Role of Trust, Engagement, and Social Influence in Consumer Behavior on Social Media

5. Discussion
  5.1 Significance of Social Media Marketing in Influencing Consumer Behavior
  5.2 Implications for Businesses and Marketing Strategies
  5.3 Limitations and Future Research Directions