1. Introduction
  1.1 Background
  1.2 Research Objectives
  1.3 Research Questions
  1.4 Significance of the Study

2. Literature Review
  2.1 Customer Relationship Value and its Importance
  2.2 Accounting Techniques for Measuring Customer Relationship Value
  2.3 Utilization of Accounting Information in Managing Customer Relationships

3. Research Methodology
  3.1 Research Design
  3.2 Data Collection Methods
  3.3 Sample Selection
  3.4 Data Analysis Techniques

4. Findings
  4.1 Accounting Techniques for Measuring Customer Relationship Value
  4.2 Utilization of Accounting Information in Customer Relationship Management

5. Discussion
  5.1 Significance of Accounting in Measuring and Managing Customer Relationship Value
  5.2 Implications for Decision-Making in Customer Acquisition, Retention, and Relationship Management