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Marketing and profitability

 

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Thesis Abstract

Abstract
Marketing plays a crucial role in determining a company's profitability and overall success. This research project aims to explore the relationship between marketing strategies and profitability in the context of various industries. The study will analyze how different marketing techniques such as branding, digital marketing, pricing strategies, and customer relationship management impact a company's bottom line. Through a comprehensive literature review, this research will examine the existing theories and empirical evidence related to marketing and profitability. By synthesizing this information, the project will identify key factors that influence the effectiveness of marketing efforts on financial performance. Additionally, the study will investigate the role of market research, customer segmentation, and product positioning in driving profitability for businesses. Furthermore, the research will employ quantitative methods to analyze data from various companies across different sectors. By conducting regression analyses and statistical tests, the project aims to quantify the impact of marketing initiatives on key financial metrics such as revenue growth, profit margins, and return on investment. This empirical approach will provide valuable insights into the direct and indirect effects of marketing on a company's profitability. The findings of this research project are expected to contribute to the existing body of knowledge on marketing and profitability. By identifying best practices and successful strategies in marketing management, businesses can enhance their financial performance and competitive advantage. The study may also reveal potential areas of improvement for companies looking to optimize their marketing efforts for better profitability. Ultimately, this research project seeks to provide practical recommendations for companies seeking to maximize their profitability through effective marketing strategies. By understanding the complex interplay between marketing activities and financial outcomes, businesses can make informed decisions to drive growth and sustainability. The insights gained from this study can help managers and executives develop more targeted and impactful marketing campaigns that align with their overall business objectives.

Thesis Overview

INTRODUCTION

1.1       BACKGROUND OF THE STUDY

Nigeria has the largest population of any African country, some 162.5 million people. Of this number, 49% are female; some 80.2 million girls and women, hence the need for policy makers to pay attention to the situation of women in the country. Therefore, any discussion about Nigeria’s future must necessarily entail consideration of girls and women, the roles they play and the barriers they face in crafting the future.   In 1990, the World Conference on Education for All (EFA) identified improving access to quality education for girls and women as “the most urgent priority” (Kyari and Ayodele, 2014:583). More than one hundred countries re-affirmed this at the April 2000 Dakar World Education Forum; ‘ensuring that by 2015 all children, with special emphasis on girls, have access to and complete a primary education of good quality’ (Kyari and Ayodele, 2014:583). At this meeting (the Dakar World Education Forum), the United Nations Secretary- General, Kofi Annan, launched the UN Girls’ Education Initiative (UNGEI). In an unprecedented step, 13 UN entities, led by UNICEF agreed to work together on this 10-year initiative to help governments meet their commitments to ensure quality education for all girls globally.

The history of marriage dates back to the history of mankind. Biblically, God created the first man called Adam and he was without helper. God being omnipotent and omniscient know his problem and hired him into a great slumber and removed one of his ribs and created a woman called Eve (Genesis 2:21-22) from this time, marriage was first contracted by Adam and Eve who was the first parent on earth to highlight this, the holy bible says, so God created man in his own image in the image of God he created him, male and female and God blessed them and said to them “be fruitful and multiply, fill the earth ad subdue it” Gen. 1:27-28.

Throughout the world, marriage is regarded as a moment of celebration and a milestone in adult life. Sadly, the practice of early marriage gives no such cause for celebration. All too often, the imposition of a marriage partner upon a child means that a girl or boy’s childhood is cut short and their fundamental rights are compromised (UNICEF, 2001). Young girls are robbed of their youth and required to take on roles for which they are not psychologically or physically prepared. Many have no choice about the timing of marriage or their partner.



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