Thesis Abstract

Abstract
The purpose of this research is to investigate the effectiveness of pricing policy and profit planning in Nigerian organizations, focusing on a performance appraisal of selected manufacturing firms. Pricing policy and profit planning are critical aspects of business strategy that directly impact the financial performance and sustainability of organizations. In the context of Nigerian manufacturing firms, which operate in a dynamic and competitive environment, understanding the relationship between pricing decisions and profit planning is essential for long-term success. The research employs a mixed-method approach, combining quantitative analysis of financial data with qualitative insights from key stakeholders within the selected manufacturing firms. By evaluating the pricing strategies and profit planning processes of these organizations, the study aims to identify best practices and areas for improvement. The analysis considers factors such as cost structure, market positioning, competitive landscape, and regulatory environment to assess the impact of pricing decisions on overall profitability. One significant aspect of the research is the examination of pricing strategies in the context of the Nigerian market, which is characterized by factors such as inflation, foreign exchange fluctuations, and changing consumer preferences. These external variables pose challenges to firms in setting prices that optimize revenue and profitability while remaining competitive in the market. By exploring how manufacturing firms in Nigeria navigate these challenges through pricing policy and profit planning, the research aims to provide valuable insights for both practitioners and policymakers. The findings of this study are expected to contribute to the existing body of knowledge on pricing policy and profit planning in the Nigerian context. By identifying successful strategies and potential barriers to effective pricing and profit management, the research offers practical recommendations for improving the financial performance of manufacturing firms in Nigeria. Furthermore, the insights gained from this study can inform decision-making processes within organizations and guide future research on pricing strategies in emerging economies. Overall, this research seeks to shed light on the relationship between pricing policy, profit planning, and organizational performance in Nigerian manufacturing firms. By examining these key areas of business strategy, the study aims to provide a comprehensive analysis of the factors that influence pricing decisions and their impact on profitability.

Thesis Overview